Thursday 4 February 2010

Second - Texts Linked To Production

The second 30 second advertisment i have chosen to use is a L'oreal hair advert. I have chosen to use this mainly because it is different to the facial beauty products that are usually shown on adverts. This advert has features such as using slow motion when zooming in on the model and the hair itself. The second reason to why i have chosen this specific advertisment is the change of ethinicty, they have used Aishwarya Rai an asian actress to promote their hair product. We have taken into consideration that we will be doing the same with our production. As it is important that we target a wide range of females from all ages.
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