Sunday, 21 February 2010

Action Plan. . .

Week 1:
This Week We Have Sucessfully Compleated Several Very Important Tasks That Were Vitual In Order For Us To Start Our Practical Production.

1) We Have Decided On 3 Different Locations, Two Natural and One Artificial.
2) We Have Decided On The Product We Are Going To Be Selling : MAC
3) We Have Found 3 Models To Sell Our Product. The Three Girls Are All From Different Ethnicitys.

Next Steps To Be Taken:
We Need To Begin Storybording Our Ideas So We Can Start Our Filming.

Thursday, 4 February 2010

First - Texts Linked To Production

The first text that i have chosen is a Revlon advertisment promoting lip gloss. This advert was produced in 1999, i have chosen to look at this text to see what has changed over the last couple fo years. This will help me understand how they have improved and what i can do to produce mine. They have used a range of ethnicities, songs are being played, the females in the advert are seen acting natural. Close ups of the lips are used, effects which dramatize the area around the lips are also used.

Second - Texts Linked To Production

The second 30 second advertisment i have chosen to use is a L'oreal hair advert. I have chosen to use this mainly because it is different to the facial beauty products that are usually shown on adverts. This advert has features such as using slow motion when zooming in on the model and the hair itself. The second reason to why i have chosen this specific advertisment is the change of ethinicty, they have used Aishwarya Rai an asian actress to promote their hair product. We have taken into consideration that we will be doing the same with our production. As it is important that we target a wide range of females from all ages.

Third - Texts Linked To Production

I have used a Maybelline Advertisment for foundation, the reason to why i have chosen this is mainly because we have chosent to do three different advertisments beased on beauty products. So i think it is important to see what is used in different areas of beauty cosmetics. Foundation is a prime example of this, I am able to see the female voiceover and the tone she speaks in (suttle), she close ups on the faces. It also shows the posture of the female within the advert, she has a strong bone structure.