Summary On Audience Theory

Audience theories can be divided into two different areas these include: passive models, where the audience can be influenced and manipulated by what they are doing and seeing by media content, and active models, where the audience are seen to react to texts in a challenging and engaging way. It is also seen that an active audience do not only use the media for gratification purposes. In an active model the audience usually accept or agree with the meanings of the text, in some ways they refine the text to fit themselves.
It is seen that as a passive audience people are more likely to be influence by what they are watching through the media. Were as an active audience will respond to the text they are watching. It is said that Ruth Mitchell and Mary Taylor have said that speakers and writers can target their communication to speak to a real audience.
In 1965, Robert Zajonc proposed Drive Therory as an explanation of the audience effect.

Class Work

The Digital Revolution is the change from analog and mechanical electronic technology to digital technology, that has taken place since c. 1980 and continues to the present day. Implicitly, the term also refers to the sweeping changes brought about by computing and communication technology during the latter half of the 20th century. Analogous to the Agricultural Revolution and Industrial Revolution, the Digital Revolution marked the beginning of the Information Age.

The information society, once a futuristic scenario, is now a reality. But the digital revolution is just getting started. Because technology is crucial for improving our quality of life and driving growth in the whole economy, technology is where Europe wants to be ahead.

It is perhaps a tribute (though a backhanded one) to the power of the moving image that it should be subject to far greater censorship than any other artistic medium. Current technology makes it effectively impossible to censor the written word, theatre censorship was abolished in 1968, and there has never been any systematic regulation of other art forms - anyone seeking to clamp down on such events must mount a private prosecution, a lengthy and expensive process.

Extra Ideas For Critical Investigation

Critical Investigation - Typical Convention Of a Thriller Movie
: Even though trailers have been made for this critical investigation in the past, i still personally think that it would be interesting to focus into this area even more. As through reading the mark bands they have stated that the quality should be up to a high standard, therefore this could be a unique way of putting some interesting ideas together.

Practical Production - Opening Sequence & a Poster
: I think by creating a opening sequence for the critical investigation above will be interesting as like i stated before could be interesting. However as it should be up to a high standard this may be difficult to pull of. Another production has been stated with this ; poster, which i think is easier to do for this critical investigation.

Adobe Premier: a non - liner, video- editing computer softewear package used in collages and schools.

Bibliogrpaghy: the section at the end of the media project.

Close Ups: Is an element of a camera shot used when filming.

Cinematography: Camera media and editing, used when making a practical production.

Cultural Imperialism: The dominates of Western, particularly US, cultural values and ideology across the world.